In terms of consumption, air signs are very mentally busy and are really into multitasking so they're going to be having music on no matter what they're doing. And Aquariuses are the most inventive of all the air signs, and the ones who are most appreciative of technology, so for them, any electronic or experimental music will seem appealing.
Geminis are ruled by Mercury, the planet of communication, so any sort of rap is great because it's very lyrically driven. And again, Venus rules the arts, so they really appreciate musicality in general. Libras are going to be the ones who are most drawn to love songs, because they're ruled by Venus, which is very romantic and affectionate, so they're suckers for that sort of thing. Of all the signs, the air signs really appreciate new technology in music most, so when it comes to new trends or music that sounds different, they will love it. "Air signs – Libra, Gemini and Aquarius – are all about communication, so any track that has amazing lyrics is going to be great for them but they can also love electronic music like techno and house. Tauruses are ruled by Venus, which is the planet of beauty, art and musical instruments, so they love beautiful sounds and probably appreciate music the most out of all the Earth signs. And being the most sensual of the Earth signs, Tauruses are happy listening to the sort of music that will give them goosebumps. Virgo is ruled by Mercury, which is the planet of communication and words, so anything that's very lyrical is great for them.
They also love anything that's old, so anything retro is great for them. In terms of how each sign differs, I think Capricorns probably lean towards darker, more gothic sounds. They're very sensual when it comes to sound it's all about physicality and the material world, whether that's harsh noise or gentle. I think they can also go to the other extreme and like very ambient, noisy music. "Earth signs – Taurus, Capricorn and Virgo – are drawn to music that's more sensual, so anything from ambient music to soulful stuff like R&B or jazz and maybe even classical they like music that's not too messed with by things like AutoTune or reverb and is just pure, organic sound.
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